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SEO Wiki · Performance & Core Web Vitals

CLS (Cumulative Layout Shift)

Author: SEO Specialist Published

Definition

CLS (Cumulative Layout Shift) — CLS measures visual stability: how much page elements shift unexpectedly.

Quick answer

Target: ≤ 0.1. Set width/height on images and iframes, reserve space for banners, use font-display with adjusted fallback fonts.

Typical causes

  • images without dimensions;
  • ads and banners injected above content;
  • web fonts changing text metrics.

Sources

  1. Cumulative Layout Shift (CLS) — web.dev
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