Definition
E-E-A-T — E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework from Google’s Search Quality Rater Guidelines describing what makes content trustworthy.
Quick answer
It is not a direct ranking factor but a description of quality. Show who wrote the content, what experience they have, what claims rest on, and how to get in touch.
Components
- Experience — first-hand experience with the topic (added in December 2022);
- Expertise — knowledge and skill;
- Authoritativeness — recognition as a go-to source;
- Trust — the most important element: accuracy, transparency, safety.
Sources
- Creating helpful, reliable, people-first content — Google Search Central