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SEO Strategy

Where to invest in search, with which pages and in what order — a 6–12 month roadmap tied to business goals.

Discuss your projectfrom 1,000 €

Who this is for

  • Businesses entering a new market
  • Multilingual projects (RO/RU/EN and beyond)
  • Companies that want to understand the real potential of search

Problems it solves

  • It is unclear which queries bring customers
  • Competitors hold the top positions
  • The SEO budget is spread across random tasks

What's included

  • Demand researchKeyword universe grouped by intent and decision stage.
  • Competitor analysisWhich pages, content and links drive their traffic.
  • Site architectureA page structure that covers demand without cannibalisation.
  • Content & link planWhat to publish, where, and how to earn authority.
  • KPIs & forecastMetrics to track and realistic scenarios.

Methodology

The strategy ties search demand to the economics of the business: priority goes to segments where intent is commercial, competition is beatable and margins justify the investment.

How priorities are chosen

  • volume and intent of each query group;
  • real difficulty: authority and content of the pages ranking today;
  • business value: conversion and margin.

Work stages

  1. 1

    Business interview

    1 day

    Products, margins, geography, seasonality.

  2. 2

    Research & analysis

    1–2 weeks

    Demand, competitors, current state of the site.

  3. 3

    Strategy & roadmap

    1 week

    Priorities, resources, timeline.

What you get

  • Strategy document
  • Grouped keyword universe
  • 6–12 month roadmap
  • KPI set and tracking dashboard

Tools used

  • Ahrefs
  • Google Search Console
  • Google Keyword Planner
  • Yandex Wordstat
  • Google Analytics 4
  • Looker Studio

Data we need

  • Business goals and margins
  • Search Console and Analytics access
  • List of known competitors

Frequently asked questions

Can my team implement the strategy?
Yes. The document is written to be executed by an in-house team; monthly support is also available.

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Tell me about your project

Let’s build the strategy for your market

Briefly describe your business and target markets.