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SEO Audit

An audit that ends not with a list of 300 errors but with a prioritised plan: what to fix first, why, and what impact to expect.

Get an SEO auditfrom 700 €

Who this is for

  • Sites that lost trafficAfter a redesign, a migration or an algorithm update.
  • Online stores with thousands of pagesWhere indexing, filters and duplicates decide visibility.
  • Projects before launch or migrationSo accumulated rankings are not lost.
  • In-house marketing teamsThat need an independent assessment and clear priorities.

Problems it solves

  • Important pages are not indexed
  • Duplicates, wrong canonical and hreflang
  • Slow pages and failing Core Web Vitals
  • Crawl budget wasted on useless URLs
  • Structure and internal links that do not support money pages
  • Content that does not match search intent

What's included

  • Crawling & indexingrobots.txt, sitemaps, status codes, orphan pages, noindex directives.
  • Architecture & URLsClick depth, pagination, filters, parameters, canonicals.
  • PerformanceLCP, INP and CLS from field (CrUX) and lab data.
  • JavaScript renderingWhat crawlers see in the initial HTML versus the rendered page.
  • Content & intentCannibalisation, thin pages, demand coverage.
  • Link profileReferring domain quality, anchors, risks.

Methodology

I start from the question “what stops the pages that make money from being found?”, not from a generic checklist.

Real data, not assumptions

I compare what the crawler sees with what Search Console reports: discovered-but-not-indexed pages, Google-selected canonicals, server errors. Where server logs exist, I check how crawlers actually spend the crawl budget.

Prioritisation

Every issue gets three scores: traffic impact, implementation effort and risk. The result is a clear order of work, not a list of alarms.

Work stages

  1. 1

    Brief & data access

    1–2 days

    We agree on business goals and markets and get access to Search Console and Analytics.

  2. 2

    Full crawl & data collection

    3–5 days

    A full crawl cross-checked with Search Console, server logs (if available) and CrUX.

  3. 3

    Analysis & prioritisation

    3–5 days

    Every issue gets an estimated impact, effort and owner.

  4. 4

    Walkthrough & implementation plan

    1 day

    We review the report with your team and agree on the order of work.

What you get

  • Evidence-based audit reportScreenshots, sample URLs, data sources.
  • Prioritised action planAn impact × effort table ready for Jira/Trello.
  • Technical specs for developersWhat changes, where, and how to verify it.
  • Walkthrough session (online)With answers to your team’s questions.

Tools used

  • Google Search Console
  • Google Analytics 4
  • Screaming Frog SEO Spider
  • Ahrefs
  • PageSpeed Insights / CrUX
  • Yandex Webmaster
  • Bing Webmaster Tools

Data we need

  • Google Search Console access
  • Read access to Google Analytics 4
  • Priority markets and languages
  • Server logs (optional)
E-commerce 6 months
+350%
product clicks

Online store: +350% product clicks in 6 months

A project in a competitive niche. Growth from 1,800 to 8,100 clicks on product pages.

  • +350%
    Clicks on product pages
  • 12 000+
    Products indexed
View case study

Frequently asked questions

How long does an SEO audit take?
Usually 2–3 weeks, depending on site size and data access.
Do you implement the recommendations?
Yes — as part of the “SEO Optimization” service or together with your developers.
Do you guarantee Google rankings?
No. Nobody can guarantee rankings. The audit shows what limits growth and estimates the impact of each change.

Related articles

Indexing

Indexing is the process in which a search engine analyses a crawled page and stores it in its index, from which it can be shown in results.

Canonical

A canonical URL is the preferred version of a page among a set of duplicate or near-identical pages, declared with the <link rel="canonical"> element.

Core Web Vitals

Core Web Vitals are three Google metrics for real user experience: LCP (loading), INP (responsiveness) and CLS (visual stability).

Crawl budget

Crawl budget is the number of URLs a crawler can and wants to crawl on a site in a given period.

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Tell me about your project

Find out what limits your site’s growth

Send your site’s URL — I’ll reply with first observations and an audit estimate.

Or write directly