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Marketplace Development

A scalable marketplace: seller dashboards, a shared catalogue, search and an SEO architecture that holds up at scale.

Discuss your projectfrom 7,000 €

Who this is for

  • Classifieds and directories
  • Service or product marketplaces
  • Startups with a multi-vendor model

Problems it solves

  • Crawl budget wasted on low-value pages
  • Duplicate content from sellers
  • The platform slows down as it grows

What's included

  • Seller and buyer dashboards
  • Moderation, commissions, payments
  • Shared catalogue, search and filters
  • SEO architecture at scalePage templates, indexing rules, segmented sitemaps, crawl budget.
  • Speed & Core Web VitalsServer rendering, AVIF/WebP images, minimal browser code.
  • Mobile-firstAn interface designed for phones first.

Methodology

A new site gets traffic only if search engines can crawl it, understand it and find it useful. That is why the project starts with the SEO structure, not with the design.

Why it matters

  • the page structure matches real demand;
  • every page has one goal, one H1 and unique meta tags;
  • speed and mobile usability are basics, not extras.

The biggest SEO issue for marketplaces is volume: we control what reaches the index at the architecture level.

Work stages

  1. 1

    Research & SEO structure

    3–7 days

    We research demand and competitors and build the page structure from the keyword map.

  2. 2

    Prototype & design

    1–3 weeks

    Prototypes of key pages, then a design for mobile and desktop.

  3. 3

    Development

    2–8 weeks

    Fast code, server rendering, an easy CMS, forms and integrations.

  4. 4

    Content & SEO setup

    3–7 days

    Meta tags, structured data, sitemap, robots.txt, hreflang, redirects.

  5. 5

    Launch & control

    2–5 days

    Testing, Core Web Vitals, Search Console and Analytics setup, post-launch monitoring.

What you get

  • Marketplace launched (MVP or full)
  • Technical and SEO documentation
  • Post-launch indexing monitoring

Tools used

  • Next.js / headless CMS
  • WordPress (по задаче / la cerere / on request)
  • Figma
  • Google Search Console
  • Google Analytics 4
  • PageSpeed Insights
  • Screaming Frog

Data we need

  • Site goals and audience
  • Materials: logo, copy, photos (or we prepare them together)
  • Domain and hosting access (if any)
  • Business model: commissions, roles, rules
E-commerce 6 months
+350%
product clicks

Online store: +350% product clicks in 6 months

A project in a competitive niche. Growth from 1,800 to 8,100 clicks on product pages.

  • +350%
    Clicks on product pages
  • 12 000+
    Products indexed
View case study

Frequently asked questions

Can we start with an MVP?
Yes, we launch core features first and grow the platform in stages.
Will the site be SEO-optimised?
Yes. Structure, meta tags, structured data, speed and technical settings are part of the project, not a paid extra.
Can I edit the content myself?
Yes, the site comes with an easy admin panel: pages, copy, images, meta tags.

Related articles

Crawl budget

Crawl budget is the number of URLs a crawler can and wants to crawl on a site in a given period.

Indexing

Indexing is the process in which a search engine analyses a crawled page and stores it in its index, from which it can be shown in results.

sitemap.xml

An XML sitemap is a file listing a site’s important URLs to help search engines discover them.

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